Milwaukee Rep is excited to announce plans for our future!
While we continue to serve more than 300,000 people annually including 20,000 students, Milwaukee Repertory Theater is facing a critical challenge. Theater has changed since we moved into our current home in the 1980s — and so has our community. While it has served us well for four decades, our aging and inefficient complex limits the productions we stage, the plays we develop, and the kind of educational impact we create. As such, in February 2020, we announced a new strategic plan to address these challenges and other priorities.
After successfully navigating the challenges associated with the pandemic, late last year the Board of Trustees unanimously approved plans to remain in our current location and build an entirely new, expanded complex with state-of-the-art theaters, abundant community gathering spaces, an education center to expand student programming, and modern audience amenities.
We are pleased to share that in recognition of a visionary gift by Associated Bank, the new theater complex will be named the Associated Bank Theater Center.
Joining Associated Bank are hundreds of community leaders, corporations and foundations who have already made generous pledges. Working with Eppstein Uhen Architects, Hunzinger Construction and Chamberlin LLC, we have also completed concept designs, budgeting and planning for construction.
We look forward to sharing more about the complex, designs and timeline in the coming months, and answering any questions that you may have. Together, we look forward to ensuring that Milwaukee continues to have a world-class theater for decades to come!
With much gratitude and excitement for the future,
- Press Release: "Associated Bank Announces $10 Million Sponsorship Agreement with Milwaukee Repertory Theater"
- Milwaukee Journal Sentinel: "Associated Bank makes a $10 million naming rights agreement for Milwaukee Repertory Theater's new home"
- Milwaukee Business Journal: "$10M Associated Bank sponsorship will help create new Milwaukee Rep theater"
- BizTimes: "Milwaukee Rep plans to build new $75 million theater complex"