The Quadracci Powerhouse is located on the south end of the Associated Bank River Center Rotunda. You can access the main theater lobby via the marble stairs or via elevator which will also take you to the balcony level of the theater lobby.
Milwaukee Rep’s largest stage provides an exceptionally intimate experience for its size with the last row seated a mere 40 feet from the stage. The 720 seat audience enjoys the drama from three sides, each seat experiencing a different perspective without a bad seat in the house. The space undergoes dramatic changes to best set the stage for the current show, whether it be bricks crumbling out of the walls, balconies sprawling across them from which actors serenade the crowd, or an entire house and yard unfolding onto the thrust. This flexibility enables Milwaukee Rep’s brilliant production team to draw the audience into any environment to better convey the story. Milwaukee Rep’s Quadracci Powerhouse is an astounding space for the classics to the world premieres.
Before you enter the Quadracci Powerhouse relax in the Johnson Controls Promenade. The lower lobby includes a Guest Services Desk where you can check out assistive listening devices, check your coat or pick up a large print program.
The lower level also features a Gift Shop; Milwaukee Rep’s Donor Lounge and a Concessions Bar which offers beverages as well as snacks and sandwiches. Both levels of the lobby feature restrooms.
History Of The Quadracci Powerhouse Name
Betty and Harry Quadracci began Subscribing to Milwaukee Rep in 1968 and initiated a deep relationship with the theater that spanned decades and continues today through their children: Richard, Kathryn, Joel and Elizabeth. The Quadracci’s gift of $2 million to the endowment fund in 1995 renamed Milwaukee Rep’s largest and flagship space – the Quadracci Powerhouse Theater. The family demonstrated to all who walk through the doors of the theater that generosity of time, talent and treasure does exist in Milwaukee. As a Rep Trustee, Betty was a tireless supporter and champion, ever challenging the theater to “think big.” Along with Harry, their dedication and avid support was evident in so many ways and their interest in the well-being of Milwaukee Rep never waned.